2015全球零售力量 创新之势-en-150203.pdf

1、Global Powers of Retailing 2015Embracing innovationContentsRetail trends 2015:Embracing innovation G3Global economic outlook G7Top 250 global retailers 2013 G11Global Powers of Retailing Top 250 highlights G19Global Powers of Retailing geographical analysis G21Global Powers of Retailing product sect

2、or analysis G25Top 250 newcomers G28Global Powers of Retailing Fastest 50 G29Top 50 e-retailers G32Q ratio analysis for Global Powers G37Study methodology and data sources G40Contacts G41Global Powers of Retailing 2015 G3Retail trends 2015:Embracing innovationWelcome to Deloittes 18th annual Global

3、Powers of Retailing report.This report identifies the 250 largest retailers around the world based on publicly available data for fiscal 2013(encompassing companies fiscal years ended through June 2014)and analyzes their performance based on geographic region,product sector,e-commerce activity,and o

4、ther factors.This years report focuses on the theme of“embracing innovation,”and looks at the retail trends for 2015 as well as retailers creatively utilizing innovations to address the disruptive changes currently impacting the marketplace.It also provides a look at the worlds 50 largest e-retailer

5、s,an outlook for the global economy,and an analysis of market capitalization in the retail industry.Retail trends for 2015 are shaped by the disruptive changes currently impacting the marketplace.Here we focus on five main trends.The first is travel retailing,which is redefining notions of customer

6、base and transforming the role airport retail plays in a companys strategy.The second is mobile retailing,a rapidly growing business that is expected to approach US$640 billion in annual global sales within just a few years.The third is faster retailing,which is just what the name implies:speed to m

7、arket,speed to response,speed to deliver.The fourth is experience retailing,which takes shopping and adds entertainment,emotion,deeper engagement,and sometimes even an entire environment.And finally there is innovative retailing,which responds to market disruption with disruptive creativity of its o

8、wn.While these trends are not new,what is interesting for 2015 is that even though the advances in technologies available to consumers and retailers have been exponential,consumers and retailers are more and more willing and quicker to experiment,adopt and move on to the latest technologies in more

9、creative and innovative ways.Some retailers are even keeping up with the neck-breaking speed of change,leveraging innovation and big data to their advantage;rethinking their business model and adapting every aspect of their operations;executing marketing,product and service on every channel necessar

10、y;and responding 24/7 to 24/7 consumers with increasing expectations.With market disruption comes opportunities,and obviously,the retailers who can be nimble,adapt,and innovate in the face of these changes will be in a better position for success than those who cannot.Travel retailingOver a billion

11、people travel internationally each year approximately 15 percent of the global population and they spend the equivalent of more than a trillion US dollars in the process.1 As a result,companies such as Pernod Ricard and LOral refer to travel retail as their“sixth continent,”and Luxottica describes a

12、irport sales as“theFormula One of retail.”International tourism continues to rise above expectations despite continuing global geopolitical and economic challenges,and sales have grown by more than 12 percent a year since 2009.2 Half of that growth has come from an increase in travelers,especially f

13、rom emerging countries like China.Much of the rest is due to the willingness of travelers to shop en route and abroad(and retailers improved capability to serve them).The expanding middle classes of emerging markets are traveling to the worlds capitals and boosting sales,especially of luxury product

14、s,and this is benefiting the developed economies of the U.S.and Europe.Over half of Frances 16 billion Euros luxury industry depends on tourists.3 Therefore,in 2015,expect retailers to continue catering to high-spending travelers,especially emerging market tourists,to drive growth.1 Travel Retail:A

15、Sixth Continent with 1 Billion Consumers,Luxury Society,24 June 2014.http:/ Airport shopping:The sixth continent,The Economist,10 May 2014.http:/ Inside Frances 16.8 Billion Luxury Goods Market,Luxury Society,13 February 2014.http:/ Global Powers of Retailing 2015G4Travel retail provides new opportu

16、nities to engage with consumers.Travelers often have time for leisurely shopping due to lengthy wait times at airports,and international travel often promotes a sense of personal achievement,both conditions providing a good atmosphere for experimentation and indulgence.In response to these opportunities many companies are investing in building brand awareness in emerging countries,even when the targeted consumers may not purchase those brands at home.This is because these consumers are keen to a