普华永道PWC咨询顾问训练营_01 管理咨询顾问概览(P376,part 2 P120)-2017.pdf

1、2.Tools Graphics(continued)How Rich Pictures can be created1.ConsultationConsult with sponsor(s)and all relevant stakeholders to develop a thorough understanding of the message(senior sponsorship is vital if the output is to be seen as a definitive vision)Specialist consultants use these discussions

2、 to observe and explore visual metaphorsDetermine the most appropriate medium and style for the message(must be appropriate to the target audience)Questions to ask(current state)What is happening at the moment?How do you know that this is accurate/true?When,where,how often does this happen?Who is in

3、volved?(Directly and indirectly)What happens to you and how do you feel?What does it look/sound like?What happens to the others directly involved?What is their perception of the situation?Whats missing in the situation?What do you have that you are not using?Questions to ask(future state)What will i

4、t look like in the future?How will you/your staff behave?What approached have you seen used insimilar circumstances?If you had a magic wand,how would it look?If constraints were removed what would youdo?What would a wise old friend suggest?If the future was an(animal/building/car etc.)what type woul

5、d they be?What options are of interest to you?What options would you like to act on?121You Plus|Strictly private and confidential2.Tools Graphics(continued)How Rich Pictures can be created2.DesignCreative staff develop initial concept(s)into working draft(s)Project sponsors review each iteration to

6、make recommendations and ensure that:the draft communicates the Message accurately and there are no undesirable messages that could be read into the content/styleUltimately,a working draft is agreed upon,from which the final product will be created3.DeliveryCreate final productProduce cascade planPr

7、oduce facilitation guide(explains how the piece should be used,what messages it contains and how the messages correspond to the facts of the situation)Train facilitators if necessaryDeliver product according to cascade plan122You Plus|Strictly private and confidential2.Tools Graphics(continued)Examp

8、le-Rich PicturesThese images represent the key drivers for change.The cars breaking down represent various business units which are not able to function efficiently because the existing engine or tools,processes and systems with which they are equipped are not efficient.The polluted gas emissions fr

9、om the cars and use of leaded petrol represent environmental hazards.The car filled with documents symbolises our reliance on using paper rather than effective systems.Hence,our customers are not able to manage and use information appropriately,resulting in inaccuracies,management decisions being ma

10、de on wrong data,and multiple versions of the truth,as shown by multiple Management Information dashboards.The failure to measure the right KPIs are indicated through these Dashboards which are partly broken down and show inconsistent measures.The Shared Services team and business partners are carry

11、ing the wrong tools in their effort to resolve customers problems,demonstrating they have not understood their customers needs and therefore are not able to provide fit for purpose solutions.SBS are trying to fix several problems simultaneously with their own tools,and jobs are left unfinished,creat

12、ing chaos and confusion.123You Plus|Strictly private and confidential2.Tools Graphics(continued)Example-Rich Pictures(continued)Pictures are often better than words at articulating the reality of how people are feeling now.Pictures help to create a shared vision for what the future could be like.124

13、You Plus|Strictly private and confidentialExerciseCompare this picture with your understanding of what Making Change Stick means for our clients.What do you like about this picture?What do you dislike about this picture?What would you add/change and why?125You Plus|Strictly private and confidential2

14、.Tools Graphics(continued)Rich Media Rich Language:talk about the clients vision in a way that brings it to life,using specific,meaningful language that highlights key areas where the client perceives value.Rich Pictures and VideosRich AnimationRich Pictures:Painting the visionRich Animation:Watchin

15、g the visionRichInteraction:Exploring the visionRichLanguage:Explaining the vision126You Plus|Strictly private and confidential2.Tools Graphics(continued)Rich MediaRich Interaction:creating real environments for client staff to explore:e.g.a new office layout.Model to track how people can move from

16、claiming benefits into paid employment127You Plus|Strictly private and confidential2.Tools NotesAn Affinity Diagram is atool that is useful when youneed to find the majorthemes out of a largenumber of ideas,opinionsor issues.It groups thoseterms that are naturallyrelated and then identifiesthe one concept that tieseach grouping together.Itproduces consensusbysorting cards rather thanby discussion.Further ReadingNayatani,N.(1994)TheSeven New QualityControl Tools:PracticalApplications for Managers