Leading-the-Digital-Grwoth_Alessandro-Zanotti_final.pdf

1、The most innovative companies 2015 Four factors that differentiate leaders from followers Milano,28 January 2016 160128 The Innovation Group BCG Preez PARTICIPANTS.pptx 1 Draftfor discussion only Copyright 2015 by The Boston Consulting Group,Inc.All rights reserved.What we will see today in summary

2、Source:BCG Global Innovation Survey,2015;Designing Digital Organizations,2016 The Most Innovative Companies 2015 edition Designing Digital Organizations(in partnership with MIT CISR)160128 The Innovation Group BCG Preez PARTICIPANTS.pptx 2 Draftfor discussion only Copyright 2015 by The Boston Consul

3、ting Group,Inc.All rights reserved.Agenda How leading innovators behave How to design digital organizations 160128 The Innovation Group BCG Preez PARTICIPANTS.pptx 3 Draftfor discussion only Copyright 2015 by The Boston Consulting Group,Inc.All rights reserved.Innovation Remains at the Top of Most C

4、ompanies Agendas 19402323252624242222473243433945525353570204060802007 66 2006 72 2005 66 2015 79%respondents Top priority Top-three priority 2014 75 2013 77 2012 76 2010 72 2009 64 2008 66 Where does innovation/product development rank among your companys top strategic priorities?Source:BCG Global

5、Innovation Survey,20052015 160128 The Innovation Group BCG Preez PARTICIPANTS.pptx 4 Draftfor discussion only Copyright 2015 by The Boston Consulting Group,Inc.All rights reserved.1.Apple 2.Google 3.Tesla Motors 4.Microsoft Corp.5.Samsung Group 6.Toyota 7.BMW 8.Gilead Sciences 9.Amazon 10.Daimler 11

6、.Bayer 12.Tencent 13.IBM 14.SoftBank 15.Fast Retailing 16.Yahoo!17.Biogen 18.The Walt Disney Company 19.Marriott International 20.Johnson&Johnson 21.Netflix 22.AXA 23.Hewlett-Packard 24.Amgen 25.Allianz 26.Tata Motors 27.General Electric 28.Facebook 29.BASF 30.Siemens 31.Cisco Systems 32.Dow Chemica

7、l Company 33.Renault 34.Fidelity Investments 35.Volkswagen 36.Visa 37.DuPont 38.Hitachi 39.Roche 40.3M 41.NEC 42.Medtronic 43.JPMorgan Chase 44.Pfizer 45.Huawei 46.Nike 47.BT Group 48.MasterCard 49.S 50.Lenovo Source:BCG Global Innovation Survey,2015 2015 50 Most Innovative Companies 160128 The Inno

8、vation Group BCG Preez PARTICIPANTS.pptx 5 Draftfor discussion only Copyright 2015 by The Boston Consulting Group,Inc.All rights reserved.There are four factors that differentiate leaders Emphasis on Speed Systematic exploration of adjacent markets Lean R&D processes Use of technological platform So

9、urce:BCG Global Innovation Survey,2015 160128 The Innovation Group BCG Preez PARTICIPANTS.pptx 6 Draftfor discussion only Copyright 2015 by The Boston Consulting Group,Inc.All rights reserved.Speed of Adoption Increased in Importance in 2015-15-12-10-8-7-6-5-5-4-158922-20-100102030Technology platfor

10、ms Big-data analytics Speed of adopting new tech Digital design Extension of existing products Operations process Mobile products/capabilities Change in%respondents citing significant impact,20142015 Business model Customer channel New service New products Supporting capabilities Marketing Extension

11、 of existing services Which of the following areas of innovation/R&D/product development will have the most impact on your industry over the next three to five years?Emphasis on Speed Source:BCG Global Innovation Survey,2015 160128 The Innovation Group BCG Preez PARTICIPANTS.pptx 7 Draftfor discussi

12、on only Copyright 2015 by The Boston Consulting Group,Inc.All rights reserved.Long Development Times remain the biggest Obstacle to Returns on Innovation What are the biggest obstacles you face when it comes to generating a return on your investments in innovation/product development?121014191823252

13、530361112151820222531324201020304050Lack of coordination Risk-averse culture Selecting the right ideas to commercialize Development times are too long%respondents Cant measure performance well Leadership commitment Compensation not tied to innovation Marketing innovations Not enough customer insight

14、 Not enough great ideas 2015 2014 Emphasis on Speed Source:BCG Global Innovation Survey,2015 160128 The Innovation Group BCG Preez PARTICIPANTS.pptx 8 Draftfor discussion only Copyright 2015 by The Boston Consulting Group,Inc.All rights reserved.Fast Innovators Apply Lean Processes My companys innov

15、ation/R&D/product development process exhibits the following dimensions related to lean and efficient product development 788077827883787882778187757880787779747485777483020406080100Agree or strongly agree(%)Designs quickly modeled and tested Global knowledge management system Accepts failure System

16、atic cross-functional integration Meaningful KPIs Strong project manager Standardized processes Short cycles and iterations Intelligent launch plan Parallel development with stringent funnel Modularized product lines Defined product specifications Fast innovators Strong innovators Lean R&D processes Source:BCG Global Innovation Survey,2015 160128 The Innovation Group BCG Preez PARTICIPANTS.pptx 9 Draftfor discussion only Copyright 2015 by The Boston Consulting Group,Inc.All rights reserved.Stron