【直播方案】地产项目线上直播推广策略方案.pptx

1、房地产线上直播推广策略方案 T E M P L A T E PROJECT PLANNING 目录 CONTENTS 01 02 03 04 05 疫情下地产疫情下地产营销现状营销现状 破局之势线上直播 直击房地产直播痛点 打造房地产直播爆点 完善房地产直播细节 Section Header Here Supporting text here.When you copy&paste,choose keep text only option.01 疫情下地产营销现状 W R I T E S O M E T H I N G H E R EW R I T E S O M E T H I N G H

2、E R E 全国已有30余个省份宣布进入一级响应中，全国确诊逼近10万。疫情形势严峻疫情形势严峻 多省启动一级响应多省启动一级响应 一、疫情形势严峻，房产销售受阻 协会倡议出台协会倡议出台 各大售楼处禁止销售各大售楼处禁止销售 中国房地产业协会倡议停止售楼处销售 18个省市区要求暂停开放商品房售楼处。客户积极防疫客户积极防疫 楼盘带看大幅下滑楼盘带看大幅下滑 经纪人、客户在疫情关键时刻，积极防疫，各楼 盘咨询量、看盘人数直线下滑。W R I T E S O M E T H I N G H E R EW R I T E S O M E T H I N G H E R E 大型房企都在紧锣密鼓筹备

3、线上售楼 部分中小型房企坐等国家号令。各家房企纷纷寻找新路径各家房企纷纷寻找新路径 二、疫情下房企需逆势突破，抢占线上先机 伪线上售楼伪线上售楼解决问题解决问题 现有的线上售楼多半只是信息的展示，不能够真正动员经纪人，无法将商户、买房客户切实联动，线上效果差。真正的线上售楼新商机真正的线上售楼新商机 房企急需一套真正从线上启动商户、带 动客户的线上了解房源、看房锁房的线 上售楼机制，真正利用互联网融合跨界 优势。Section Header Here Supporting text here.When you copy&paste,choose keep text only option.02

4、 破局之势破局之势线上直播线上直播 WE ARE CREATIVE TEAM Far far away,behind the word mountains,far from the countries Vokalia and Consonantia,there live the blind texts.Separated they live in Bookmarksgrove right at the coast of the Semantics,a large language ocean.A small river named Duden flows by their place and

5、supplies it with the necessary regelialia.It is a paradisematic country.新用户新用户 大流量大流量 5G时代时代 前哨站前哨站 超长超长 在线在线 线上线上 突破突破 WE ARE CREATIVE TEAM Far far away,behind the word mountains,far fromthe countries Vokalia and Consonantia,there live the blind texts.Separated they live in Bookmarksgrove right at

6、the coast of the Semantics,a large language ocean.A small river named Duden flows by their place and supplies it with the necessary regelialia.It is a paradisematic country.线上直播不仅是视频平台，更是地产项目线上直播不仅是视频平台，更是地产项目传播传播的新阵地的新阵地 WE ARE CREATIVE TEAM Far far away,behind the word mountains,far fromthe countr

7、ies Vokalia and Consonantia,there live the blind texts.Separated they live in Bookmarksgrove right at the coast of the Semantics,a large language ocean.A small river named Duden flows by their place and supplies it with the necessary regelialia.It is a paradisematic country.分析直播及视频平台的传播逻辑分析直播及视频平台的传

8、播逻辑 引爆者引爆者 追随者追随者 参与者参与者 浏览者浏览者 口碑引爆口碑引爆 次生传播次生传播 全面传播全面传播 WE ARE CREATIVE TEAM Far far away,behind the word mountains,far fromthe countries Vokalia and Consonantia,there live the blind texts.Separated they live in Bookmarksgrove right at the coast of the Semantics,a large language ocean.A small riv

9、er named Duden flows by their place and supplies it with the necessary regelialia.It is a paradisematic country.如何快速做大流量，保证地产直播引流和获客？如何快速做大流量，保证地产直播引流和获客？Section Header Here Supporting text here.When you copy&paste,choose keep text only option.03 直击房地产直播直击房地产直播痛点痛点 现阶段地产直播痛点分析 销售人员形象不规范，未显示出职业性销售人员形

10、象不规范，未显示出职业性 不能将项目的品质透过销售人员形象打造出来。项目信息不明显，客户获得信息模糊项目信息不明显，客户获得信息模糊 不能将项目的品质透过销售人员形象打造出来。直播场景杂乱，未能体现项目品质直播场景杂乱，未能体现项目品质 直播场地选择存在弊端，不能在直播中显示出项目的品质。直播形式单一，未能吸引更多流量直播形式单一，未能吸引更多流量 项目只有销售人员直播单一形式，并不能吸引更多流量关注项目。针对现如今房地产直播痛点针对现如今房地产直播痛点 我们将为您从多方面入手，直击痛点我们将为您从多方面入手，直击痛点 更全面的直播推广经验 从前期配合推广宣传到直播面面俱到 配合直播前期进行推

11、广活动 媒体渠道、小程序多方面全方位开展 将直播影响放置最大，吸引更多关注 多维一体的宣传策划让直播更是一场推广潮 我们将提供最有效的宣传方案 将直播效应放到最大化，助力直播传播率 New power of international life life experience pavilion concept export Extract project value point keywords Fashion space,education space,sports space,intelligent space,green space Through the online punch ca

12、rd five dimensional space,respectively in each day to complete the task to get the space card Collect the five power card composite experience hall admission tickets and draw the on-site cash prize qualification On the day of offline activities,you can receive gifts at the corresponding clocking off

13、ice 定制主播直播妆容 专业化妆师将全程为直播保驾护航 将销售人员全面包装 从服饰、妆容到表情管理进行专业指导 特邀专业化妆师提供指导性建议 打造呈现上镜、精致、职业的妆容 我们将提供最专业的美妆师 将销售人员定制打造为各具风格的直播网红 New power of international life life experience pavilion concept export Extract project value point keywords Fashion space,education space,sports space,intelligent space,green spa

14、ce Through the online punch card five dimensional space,respectively in each day to complete the task to get the space card Collect the five power card composite experience hall admission tickets and draw the on-site cash prize qualification On the day of offline activities,you can receive gifts at

15、the corresponding clocking office 打造更专业的直播环境 高配直播道具让直播更具吸引力 将直播地点转移至项目样板间 在直播同时让客户了解项目高端的品质 并可融入带客户线上实地参观样板间环节 更加利于夸大宣传项目的优势 我们将提供最专业的直播设备 打造直播一流场景，每一帧画面都像电影镜头 New power of international life life experience pavilion concept export Extract project value point keywords Fashion space,education space,s

16、ports space,intelligent space,green space Through the online punch card five dimensional space,respectively in each day to complete the task to get the space card Collect the five power card composite experience hall admission tickets and draw the on-site cash prize qualification On the day of offline activities,you can receive gifts at the corresponding clocking office 更多地产行业标杆及网红大V资源坐镇 配合项目，为项目进行背书 将更多行业专业声音引入项目直播 为项目发声，提高公信度 扩大宣传渠道及 利用大V粉丝经济，将粉丝转化为目标客户 我们将为项目匹配最适合的大V资源 运用更多方式将大V资源发挥更大的作用 New