BAIN Digital Consumers of Tomorrow Here Today by Facebook and Bain and Company.pdf
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- Report Digital Consumers of Tomorrow Here Today by Facebook and Bain Company
- 资源描述:
-
1、Digital Consumers of Tomorrow,Here TodayA SYNC SOUTHEAST ASIA REPORTTable of contentsFive years of digital transformation in a single year7The digital consumer of tomorrow is here 19Steering the future41How consumers discoverNew norms=new purchasing habitsThe 6 types of digital consumers22 3037How c
2、an brands adaptThe age of enablers5156IntroductionSYNC Southeast AsiaSoutheast Asia digital consumer trends that shape the next normalHow have recent events spurred changes for digital consumers and which trends have accelerated or reversed vs last year?3READ THE REPORTHow Southeast Asias emerging m
3、iddle class is embracing the digital world of tomorrow.201820192020What the new consumer habits and digital journeys are for the fastest growing population in five Southeast Asian countries,and what this means for brands.READ THE REPORTRiding the digital wave:Southeast Asias digital consumer in the
4、Discovery GenerationWhat the spending behaviours of Southeast Asias online shoppers are,the challenges brands face in reaching them and the opportunities that lay ahead.READ THE REPORTA thought-leadership series about keeping in tune with the consumers of tomorrow.Through this series,Facebook and Ba
5、in&Company take business leaders deeper into the emerging trends and rising opportunities shaping the vibrant region.IntroductionForward,fasterOur 2019 study Riding the Digital Wave introduced us to the new type of Southeast Asian consumer:The digital consumer who purchases goods or services online
6、at least once a year,and a Discovery Generation whose purchasing habits are largely driven by inspiration and openness to digital discovery.We examined their rapid rise,their spending patterns,and what their emergence means for many brands.Come 2020,the move from an offline to an online economy has
7、taken off much faster than anyone expected.Change that was supposed to take place over a few years happened in one.Many of the trends we forecast took place,but at an accelerated (and exhilarating!)pace,which means more digital consumers with higher online spending across a broader set of categories
8、.As we entered a new decade,we spoke to these digital consumers again and asked how 2020 has shaped and continues to shape them.This is their story.4Introduction5Top 10 insightsFive years of digital transformation in a single yearSoutheast Asias online retail penetration surpasses Indias13By the end
展开阅读全文
链接地址:https://wenku.chochina.com/doc/135467.html