德勤-美国婴童服装carter's中国线上市场进入战略规划项目建议书-201403.pptx

1、1 RFP Response March 26 2014 2 Contents A Quick RecapA Quick Recap Our view on what youre looking forOur view on what youre looking for One of Chinas best example of O2OOne of Chinas best example of O2O Ready to sell whatever and wheneverReady to sell whatever and whenever Future state of where we s

2、ee Carters atFuture state of where we see Carters at Heres where wed like to go with youHeres where wed like to go with you Part Strategy.Part Creative.Part Technology.Part Strategy.Part Creative.Part Technology.Bysoft completes an integrated 1Bysoft completes an integrated 1-stop offeringstop offer

3、ing Key PersonnelKey Personnel Some work were proud ofSome work were proud of WangfujingWangfujing P&GP&G DC ShoesDC Shoes EtamEtam How wed do thisHow wed do this Built on grounded knowledgeBuilt on grounded knowledge The target audienceThe target audience User experience based on deep insightsUser

4、experience based on deep insights Experience on the webExperience on the web Experience on mobileExperience on mobile MerchandisingMerchandising TmallTmall Marketing in TmallMarketing in Tmall Tmall entityTmall entity Working towards the futureWorking towards the future Being scalableBeing scalable

5、AppendicesAppendices Our selected case studiesOur selected case studies MultiMulti-Channel,MultiChannel,Multi-Brand,MultiBrand,Multi-Platform CRMPlatform CRM Introducing our Deloitte Digital teamIntroducing our Deloitte Digital team Optional workshopOptional workshop 0404 0606 0707 0808 1010 1313 14

6、14 1616 1717 1818 1919 2222 2323 2828 2929 3030 3232 3535 3939 4141 7272 8282 9696 3 HERES WHERE WED LIKE TO GO WITH YOU 4 Our view on what youre looking for Youd like to build a Tmall flagship store.Youd also like a C standalone store,a bit later.Naturally,both of them should work in tandem with 1

7、another.Ideally,theyd support growth to other channels in the future.All day-to-day tasks,are on us.Period.Brands-wise,Carters is the focus.OshKosh,next year.You want a scalable solution that can help support future expansion(both online and offline).Your target is the mass market,and that positioni

8、ng doesnt change in China.5 A QUICK RECAP 6 BESTSELLER is a family-owned clothing and accessories company founded in Denmark in 1975,come to HK in 1984 The brands cover Jack Jones,Selected,ONLY,VERO MODA,approximately￥30 billion sales per year in China OfflineOffline OnlineOnline 10000 offline store

9、s in China in tier 1-3 cities Jack Jones App X Only App X One of Chinas best example of O2O.BEST-IN-CLASS:Multi-Channel,Multi-Brand,Multi-Platform 7 BEST-IN-CLASS:Multi-Channel,Multi-Brand,Multi-Platform SELF OWNEDSELF OWNED Ready to sell wherever and whenever.8 OfflineOffline OnlineOnline Stores in

10、 tier 1-3 cities Carters App C C C C Oshkosh App C C In future.Made possible by NetSDL extensions.Weve built a solution that will help you scale Future state of where we see Carters at:We can get you there.9 This is Us 10 Our mantra is simple:“”100%Digital.Combining deep business sense,with award-wi

11、nning interaction design and enterprise-grade technology,we own the entire process.No loss between stages.No loss in misplaced perceptions.No loss in strategic goals.Our breadth&depth of capabilities ensure that we always deliver beautifully designed,cutting-edge technology solutions that achieve re

12、al business value.11 Our office is new.But our people&fundamentals are well tested.11 12 Our office is new.But our people&fundamentals are well tested.Clients Served InterContinental Hotels Group Philips Kimberly-Clark Ford(Lincoln)Crayola Qualcomm 360B Alfa Romeo A.S.Watsons Cathay Pacific Johnson&

13、Johnson Mercedes Benz Previously from:Clients Served Coach Elicebeth Arden Nike Loreal Lining 361 Goodbaby Wendys Carls Junior Cisco Renesas Private Equity Funds Investment Banks Mercedes Benz Clients Served Samsung Intel Super Brand Mall China Merchant Bank DBS Clients Served UOB Bank DBS Bank Kia

14、Volkswagen Clarins Sony Nokia Clients Served CHANGAN Auto LSH Auto(China)Coca-Cola(China)Nestle(China)LG(China)Qumei Furniture ACCA(China)Liberty Insurance(China)Vanke Real Estate KEPPEL LAND Changi Airport(Singapore)Previously from:Previously from:Previously from:Previously from:Galen Mu Senior Tec

15、hnology Consultant Gavin Gavin PathrossPathross Partner,Monitor Deloitte Head,Deloitte Digital Daniel ChanDaniel Chan Digital Digital StrategyStrategy DirectorDirector Sam Sam ZhengZheng Associate Associate CreativeCreative DirectorDirector Eric LiowEric Liow CreativeCreative DirectorDirector Client

16、s Served W Procter&Gamble China Unicom S Previously from:Eric Yu eCommerce Architect 13 You,complete me.“Bysoft completes an integrated 1-stop offering unrivalled in the market.”We provide service to a plethora of Clients Content&catalog management Order management Warehousing Call&chat center Order fulfillment Ecommerce SEO Ecommerce PPC Baidu branding Social network Affiliation marketing Email marketing.We run orders through our well oiled NetSDL Order Management System.Which weve tweaked to e