德勤-中德充电项目建议书_20160824.pptx

1、Adaptability research between long-range BEV and current charging environment Revised project proposal Presentation document Beijing,August 24,2016 2016 Deloitte Consulting(Shanghai)Co.Ltd Why Deloitte Our understanding of Chinas BEV and LR-BEV market Project background,objectives and approach Proje

2、ct organization,timeline and budget Deloitte credentials Appendix：Team CV About Deloitte Contents 1 2016 Deloitte Consulting(Shanghai)Co.Ltd Deloitte is the right strategic partner for the Sino-German EV Charging Project We have rich automotive NEV experience in China and will provide an experienced

3、 team 2 China footprint Over 13,500 people are working for Deloitte China in 21 cities and over 1,000 bi-lingual management consultants Dedicated industry services team with more than 50 partners and 600 professionals focused on serving a wide range of clients in China Within Deloitte consulting,we

4、have more than 1,500 practitioners across 7 offices throughout ChinaAutomotive consulting activities Relevant project experience Developed general market study&11 target cities for charging infrastructure to assess the feasibility of NEV 2020 strategy for a global premium OEM Defined solutions for a

5、 global leading auto OEM to localize its renewable energy solution integrating PV panel,smart home appliances and PHEV Conducted NEV market study and acquired corporations for an Asian PE firm,developing production plan to launch a luxury battery electric MPV Proposed team setup Peter Xu,Consultant

6、Solid auto project experience of market study and customer survey Previous project experience with VGC Monitor Deloitte Chinas auto team is the leading consulting firm for major OEMs in China We provide services ranging from market intelligence,strategy&operation to implementation projects to our cl

7、ients;strong focus on NEV topics Andreas Maennel,Partner Various projects at VGC and VW JV partners Rich NEV related project experience in China Supported Sino-German EV project Jeffrey Gui,Senior Consultant Extensive auto project experience with German OEMs Led a market study of charging infrastruc

8、ture for a German premium OEM Frank Yu,Manager Over 10 years auto&consulting experience Previous projects on NEV market study and charging solution implementation Details on following slides Project staffing depending on project start 2016 Deloitte Consulting(Shanghai)Co.Ltd Case study 1:We have con

9、ducted a charging infrastructure market study in China to assess the feasibility of NEV 2020 strategy for a global premium OEM 3 Project background Client issued 2020 NEV strategy in May,2015 In order to ensure successful strategy implementation,client had initiated a series of projects to verify th

10、e feasibility of the strategy The development of China charging infrastructure market is a key enabler for the overall 2020 NEV strategy Project results Assessed and answered main questions in 4 main areas Market situation Key trends How the OEM addresses market challenges How the CPO/SP addresses m

11、arket challenges Market segmentation and overview,divided into private and public charging,included Further segmentations,applications Hardware,AC/DC etc.Individual infrastructure development patterns were identified for local markets Different priorities apply for the different major markets in Chi

12、na Project objectives To understand charging market situation in general and in 11 target cities To present an integrated report as input for OEM to assess the feasibility of NEV 2020 strategy Detailed tasks included:Collect required facts/data Validate key assumptions in 2020 NEV strategy Private c

13、harging Public charging Identification of key challenges of charging infrastructure Electricity load in the community Low willingness of cooperation with PMO Availability of home parking space Roaming across networks No clear business model Availability of land Project overview 2016 Deloitte Consult

14、ing(Shanghai)Co.Ltd Case study 2:We have supported a global volume OEM to install private charging pillars and fulfill renewable energy solution concepts in China pilot cities 4 Project background 70%of Chinas electricity is generated by coal and this percentage is not predicted to decrease The clie

15、nt is global volume auto OEM and launched its renewable energy solution integrating charging station,PV panel,smart home appliances and PHEV to encourage sustainable lifestyle Project results Conducted market study to help the client better understand China situation of private charging Engaged with

16、 top tier stakeholders(operators,HW suppliers etc.)to build local partner based for client Screened and identified high quality Chinese middle class households and identified pilot homes to demonstrate viability of the solution in China Supported client to organize events to launch the concept of renewable energy solution in China,acquiring extensive media exposure and brand recognition The client reached out to Deloitte to help:Localize the private charging concept by involving local partners D